Retiring 2GB star Ray Hadley has lost his first radio ratings survey since 2004, breaking a streak of 160 survey wins as he fell to third place in the mornings slot on Thursday.

Hadley, who announced last week he will be hanging up the microphone in December, dropped to an 11.1 per cent share in the seventh GfK ratings survey for the year, down from 12.3 per cent in the previous survey. It is his second last survey at the talkback station.

Hadley’s record is unmatched in modern radio. A mainstay for the Sydney talkback station, he retained his record in the last survey despite a significant drop across 2GB amid a period encompassing the Olympics, which were broadcast in part by Hadley.

Speaking on-air on Thursday, Hadley offered his congratulations to the newfound victor, WFSM’s Phil O’Neil.

“As winners for 20 years we’ve tried to be dignified, and today we will try to deal with this in the same way,” he said. “There are no sour grapes attached to this. I can assure you when I made the announcement I made last week, today and the ratings were not in the back of my mind … It’s not the end of the world, just the end of a record-breaking run.”

2GB suffered a further drop overall, falling to a 9.8 per cent share, its worst for more than 20 years.

This time, the station was beaten by WFSM, KIIS, and SmoothFM, while Breakfast host Ben Fordham remained second behind KIIS’ Kyle and Jackie O.

In Melbourne, The Kyle and Jackie O Show continued its poor launch into the market, dropping further to a 5.1 per cent share (down from 5.2 per cent), putting them eighth overall in breakfast.