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In the coming year, 56% of employers expect permanent staff levels to increase in their Marketing Department. The Marketing business is adapting to changing customer behaviors. The best example of this has been the swift growth in demand for Marketers with strong online capabilities. But this only tells part of the story - demand for people with analytical skills and experience working with big data has moved forward at breakneck speed. That's because employers want to harness customer data in new and exciting ways -- and they're looking to marketing to own this space, and work with IT to provide deeper customer insights and engage customers across many channels.