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The first Land Rover was conceived on a beach in 1947. It was designed with brilliant simplicity for extraordinary ability and unrivalled strength and durability. With extremely robust construction and characteristics such as short front and rear overhangs, it drove off the production line ready to take on some of the world's toughest terrain. Today these qualities are as significant a part of what makes a Land Rover 4x4 vehicle unique as they were 65 years ago.