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Tourism Queensland sent out a Million Dollar Memo inviting companies and workplaces worldwide to compete for the Ultimate Reward - one million dollars (AUD) worth of incentive travel experiences to Queensland, Australia.
In August 2011, one representative from each of the Final 20 companies visited Queensland to compete in the Incentive Challenge Event.
The 20 finalists toured Queensland in the 10 day long event and participate in a number of 'barefoot luxury' experiences and challenges to be judged on their teamwork and competitive abilities.
Gold Coast:
Snorkel with the sharks, a rainforest retreat, Harleys and hot rods, sheep shearing, koala cuddling, breakfast on the beach, a gala dinner at Q1 and more... More about the Gold Coast
Sunshine Coast:
Landing by helicopter from the Gold Coast after flying over Brisbane, the Final 20 had a cook-off with renowned Sunshine Coast chefs, followed by a relaxing spa treatment to reward their efforts.
Cairns:
Our Final 20's adventures included riding in a hot air balloon, white water rafting, scuba diving, snorkelling and exploring creeks on a WW II vintage army duck amphibious vessel. They also got back to nature with an amazing 7.5km journey over the rainforest, an Indigenous performance and a rainforest dining experience. All this and more ended with a fun and relaxed round of golf before the announcement of the winner.