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Aimee Sanderson, E-Communications Manager at Vision Australia discusses her organisation's approach to redesigning their website to increase customer centricity and deal with the different information needs of employers and employees.
She also discusses a successful social media campaign that was launched to promote the benefits of the NDIS.
This video is part of a series from the Connections for Quality: Digital Marketing Guide website at c4q.disabilityemployment.org.au
It is designed to assist Disability Employment Services and Job Services Australia providers to create more effective Connections for Quality entries, within a broader digital marketing strategy.
Connections for Quality is an Australian Government initiative. It provides employment service participants with a singular online location to assist in making an informed choice of service provider.
The C4Q website was funded by the Australian Government, and produced by Disability Employment Australia. Acceleration was the project consultant.