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Land Rover's Studio Design Chief, Richard Woolley, discusses the iconic design of the All-New Range Rover in the first of this four-part video series filmed in Morocco. Explore the lineage of design from the first generation of 1970, right up to the All-New Range Rover.
Richard Woolley Summary:
"Range Rover buyers don't buy a Range Rover just to go from A to B. Like they don't buy a luxury watch just to tell them the time. They have to have that emotional connection with the product. And Range Rover achieves that on three different levels."
"I think a car is the closest thing we'll ever create to a living thing. The seven characteristics of a living thing are all there in a vehicle other than it can't reproduce itself, but maybe in the future, you'll never really know.."
Explore the All-New Range Rover, the new Luxury All-Terrain 4x4 from Land Rover Australia
http://www.landrover.com/au/en/lr/all-new-range-rover
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