UK giant department store giant Debenhams has launched its first Aussie store at Melbourne’s St Collins Lane retail precinct.

The store’s small-format layout – across two storeys and 3600sqm – was a new concept specifically developed for the Australian market and draws on over two centuries of retailing experience, offering in-store services such as a style suite, beauty rooms, mobile POS and a cafe. It joins a portfolio of 243 Debenhams stores across 28 countries worldwide.

Graham Dean, managing director for Debenhams Australia, told IRW that St Collins proved an attractive first cab off the rank for the UK heritage brand, after the “stars aligned” from a commercial and locational perspective. It was a case of right size and price – much like the offering Debenhams expects to offer fashionable Melbourne shoppers.

Locked content

Subscribe today or login

Subscribe Log in

Gain access to exclusive news, article locked content and much more. Subscribe today for:

Weekly Print & Digital Edition

Quarterly Magazine Print & Digital Edition

Annual Australian Retail Outlook Publication

Access to Locked Content

20% off Tickets to inside Retail Academy Events for yourself and colleagues