In a bid to redefine the future of beauty retail, Sephora has opened its second 'Store of the Future' on East Nanjing Road in Shanghai. Alia Gogi, the President of Sephora Asia, believes the brand is pioneering a new direction for retail that prioritises experience above all else. The post C-beauty brands and AI: Inside Sephora’s ‘store of the future’ in Shanghai appeared first on Inside Retail.