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Posted: 2023-10-05 16:00:00

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“It doesn’t feel very good.”

Linton said the No campaign slogan – “If you don’t know, vote No” – is the one that hurt.

“When I saw that, and I saw people just opting out, just not finding out, not asking, not having conversations and that being enough, I found that really sad,” said Linton.

Both men praised the Yes 23 campaign, but said it was only resonating with certain sections of society.

“The over 55s are the hardest to move [and] the most likely to vote no,” argued Linon.

“They’re not really going to listen to the big campaigns, but they might listen to their own kids,” he said.

“That was really the reason we got into this. It wasn’t really because we didn’t think the other campaigns are doing a good job. It’s just we thought that there was a section of society that needed a more targeted approach.”

Berney said the video struck a humorous tone to make the conversation easier.

“This subject can actually divide families,” said Berney.

“ We took a humorous tone is because I think this can be a really rich and beautiful and interesting conversation in Australia. And if people are avoiding it, I think we’re missing a trick,” he said.

In Perth on Thursday opposition leader and No vote advocate Peter Dutton linked a video that circulated on X (formerly Twitter) of a neo-Nazi burning the Aboriginal flag and threatening senator Lidia Thorpe to the government’s decision to hold the Voice referendum.

John Linton and Richard Berney from Berlin Creative.

John Linton and Richard Berney from Berlin Creative.

“I’m really worried at the moment because, as we know, the Prime Minister’s got us embarked on a path which divides our country,” he said.

“You’re talking about family members against family members, communities, against communities, and it gives rise in this sort of an environment to radical lunatics to make comments like that made in relation to Senator Thorpe.”

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