In a journey spanning over 96 years, Bata Thailand, a household name synonymous with quality footwear, has undergone a remarkable transformation to rejuvenate its brand image and appeal.  The heritage brand, deeply rooted in providing affordable and reliable footwear, faced the challenge of being associated primarily with mature-age consumers.  Recognising the need to align with […] The post Stepping into the future: Bata Thailand’s dynamic transformation unveiled appeared first on Inside Retail Australia.