The survey, released in June and in which more than 8000 employees participated, cited rising cost-of-living pressures as the primary driver for the increase in mobility as workers look for higher salaries.

The latest Australian Bureau of Statistics data shows 2.1 million Australians left or lost their job between February 2023 to 2024. Young people were the most likely to change jobs, with 13 per cent of 15 to 24-year-olds doing so over the 12-month period.

Career Success Australia program director Naren Chellappah said social media was a good first step for jobseekers.

“I think it’s a great way to get bite-sized, fast and really focused quick tips on how to enhance your career, as long as the person putting forward that content is providing good quality information,” he said.

Chellappah said the platforms were also a good avenue for consultants to gain a following they could convert into paid career training programs, and it was therefore in their interests to post accurate information.

“Most of the information I’ve seen on TikTok is fairly good, in terms of being posted by recruiters or hiring managers or career coaches who just know how the system works ... career counsellors need to be present on those platforms in order to be able to speak to that jobseeker audience,” he said.

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Christofis Ballis said her social media presence was an extension of her recruitment business, and that TikTok livestreams, where followers could ask questions in real-time, were the most successful way to drive people to her offline services.

But she warned that not all online information was accurate and that users should always verify the expertise of an influencer when considering their advice.

“Check the credentials of the person that you’re going to trust, don’t just go in blindly. Because someone that’s spitting all this information about professional job applications should be able to back it up elsewhere, and that’s usually on LinkedIn or even having a website or reviews.”

Career Industry Council of Australia executive director, David Carney, said that while social media was a popular tool, it didn’t replace other sources of counsel. He said young people still tended to rely on parents, career advisors, teachers and peers for decision-making advice.

“There’s a difference between getting career information and seeking career guidance ... career information is a very transactional, one-way sharing of information – so you can collect that on a website, reading a pamphlet, or on social media,” he said.

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