But this is also the first new Huawei smartphone since a US trade ban cut the company off from Google's officially licenced apps and services, meaning consumers hoping to take advantage of the hardware will have to contend with the fact that the phone doesn't have immediate access to the standard Android software ecosystem.

The phone runs EMUI10, a Huawei-made operating system based on the open source version of Android 10. It comes installed with Huawei Mobile Services, which includes the company's own app store, browser and smart assistant. The app store, AppGallery, has been included with previous phones and is popular in China, but Google's Play Store has 60 times as many apps. This means most of the services Australians use day to day on their phones will be inaccessible.

Enthusiasts will likely have no problem installing the Google Services Framework and the Play Store — which can be found freely on the internet — though Huawei is certainly not in a position to advertise this to the general consumer, and having to sell an Android phone in the West without Google's support will be very difficult.

Richard Yu, CEO of Huawei's consumer arm, is apparently well aware of this. As reported by Android Authority, Yu told journalists at the phone's launch that Huawei is ready to send out a software update reinstating Google services "over one night," in the event that the US lifts its trade embargo.

While internationally the Mate 30 will come in a less-expensive non-Pro version and a 5G-enabled variant, in a range of metallic or vegan leather finishes, in Australia Huawei has only confirmed the 4G Mate 30 Pro in black or silver. Exact launch date and price has yet to be announced.