The space race of the late 1950s and ‘60s is a wonderful example of how to maintain the public’s interest in something beyond most mortals’ comprehension.

It helped that there were two warring parties – the Soviet Union and the US – but the simple visual messaging was out of this world.

March may feel like a galaxy far, far away, but when, in the lead-up to the 2020 season-opener, AFL boss McLachlan declared “we have to be agile and flexible”, little did he know how often that message would need to be repeated.

Geelong has adapted better than most to footy’s ever-changing reality.