Red is green and gold

While environmental concerns are important, value is also important to customers, Red Energy’s CEO Iain Graham says.

As Australia’s fourth largest energy retailer, value and service have always been the goal for Red Energy since day one.

“Call us old fashioned, but we’ve built the business from the ground up, striving for customer excellence. Red delivers useful energy products and service that’s so good our customers take the time to recommend us to their family and friends.”

While customers can sign up with Red online, many still want to talk to an Australian consultant who can manage their request over the phone. Red has won multiple Canstar Blue awards for its customer service over the past 11 years, including being rated Canstar Blue’s Most Trusted Energy Provider for 2021.

Red’s Melbourne call centre responds to more than 1.4 million calls from customers each year. Recent customer interactions have centred on drought, bushfires and more recently, the challenges of lockdowns due to COVID-19.

The pandemic forced some changes in Red’s workforce, with its door to door sales team redirected to the phones and back-office roles. This kept them employed and also provided a boost to the call centre which was busier than ever.

When competitors reduced operating costs by offshoring their call centres, Red made a conscious decision to keep its consultants in Australia. “That decision not only helps us deliver great service, but also plays an important role in supporting the economy by keeping jobs here. We’re proud of the fact that this stands us apart from our competitors” said Mr Graham.

Red Energy also believes in giving back. The company has been giving to the Breast Cancer Network of Australia since 2014. It also supports the Taronga Conservation Society of Australia, reaffirming its commitment to conservation.

For 100% Australian electricity and gas switch to Red Energy today. Call 131 806 or go to redenergy.com.au