Bonza, the new ultra-low-cost airline set to take to Australian skies from mid next year, has unveiled plans to grow to a fleet of eight aircraft within its first 12 months of operating.
Speaking at the Centre for Aviation (Capa) summit in Sydney on Wednesday, Bonza chief executive Tim Jordan explained the airline – which plans to establish new routes between larger cities and regional holiday destinations and mostly avoid flights between capital cities – will operate eight Boeing 737-8 MAX planes across 40 different routes in its first year.
Jordan said about 40 regional airports had expressed an interest in being among Bonza’s initial destinations, with flights set to begin in the second quarter of 2022 pending regulatory approval.
Budgie smugglers and bikinis bearing the airline’s purple branding will be among merchandise sold on board each Bonza flight, Jordan said, noting he expects an onboard atmosphere shaped by “holidaymakers, bachelor parties, leisure and fun”.
Jordan said the airline will achieve ultra-low-cost fares by only flying three or four frequencies per week on routes that aren’t currently operated by other carriers, and will target only leisure travellers. “(We’ll be) connecting points A and C without an inconvenient stop at B,” he said.
He said the first destinations would be regional councils and airports who can see the “bigger picture” in drawing in new domestic tourists, suggesting Bonza would be seeking to negotiate cheaper airport fees.
Jordan, in a discussion about the benefits of the under-construction western Sydney airport, also raised the idea of opening up Bankstown airport – a metropolitan airport in Sydney that caters to flight schools and charter operations – to more passenger operations to become the city’s third airport.
“The more airports the better. If there could be three airports in Sydney, beautiful. Beautiful absolutely,” he said.
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