“Over the past 18 months we have worked hard to align football with commercial partners that believe in our sport, and recognise our game’s unique ability to unite and excite Australians,” FA chief executive James Johnson said.

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While the A-League has struggled for traction in the past two COVID-19-hit seasons the FA, shorn of the responsibility for administering the now independent competition, has been able to focus on building up its war chest.

When it “unbundled” from the A-League to allow the clubs to run their own affairs, some major sponsors, such as long-serving partner Hyundai, were lost. But others have come on board.

In the past 12 months the FA has struck agreements with the Commonwealth Bank as its major partner and signed off on the new media rights deal with Paramount.

Last week it announced a partnership with global entertainment brand Disney, who are producing a documentary on the Matildas in the lead-up to the 2023 World Cup.

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