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Posted: 2023-05-16 09:31:44

A rare and pristine condition Rolex Milgauss watch sold for $US2.5 million ($3.7 million), smashing records for the highest amount paid at auction for the Swiss brand’s timepiece made for scientists.

The stainless-steel watch, produced in 1958 and designed to resist magnetic fields, features a black honeycomb dial, rotating bezel and a seconds hand shaped like a lightning bolt. The Milgauss was one of the highest priced timepieces sold during a weekend of watch auctions in Geneva.

The Milgauss, introduced in 1956, was designed to meet the demands of the scientific community.

The Milgauss, introduced in 1956, was designed to meet the demands of the scientific community.Credit: Rolex

It was sold by Phillips Auctioneers on Saturday for 2.24 million Swiss francs to a bidder in the room, a record for any Milgauss, and double the pre-auction high estimate of 1 million francs. A similar version from 1958 sold at Christie’s in 2013 for 317,000 francs ($528,712). Another, sold by Phillips in 2022, fetched just over 300,000 francs.

The winning bidder, who topped a rival offer from the US, bought the watch on behalf of Rolex, according to people familiar with the matter. Rolex declined to comment.

It’s not unusual for luxury watch companies to buy their own timepieces at auction for their archive collections or museums.

The result shows watch collectors are still willing to pay record values for rare, vintage Rolex timepieces in top condition, said Tony Traina, an editor at Hodinkee, the US-based online watch magazine and retailer.

Rolex discontinued the latest version of the Milgauss in March. The anti-magnetic watch was created for people working in laboratories and was never as popular as Rolex’s other “Professional” models made for deep-sea divers, pilots or race car drivers.

The watchmaker was approached in the early 1950s by scientists at Geneva’s Conseil Europeen pour la Recherche Nucleaire, better known as CERN (and now home to the Large Hadron Collider), according to a research article by Logan Baker, senior editorial manager at Phillips’ digital marketing department.

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