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Real estate listings business Domain is partnering with independent publisher Broadsheet Media to revamp its magazine Domain Review as it grapples with falling print revenue.
Under the venture, Domain Review, a free Melbourne-only print title, will share its masthead with Broadsheet, a lifestyle, culture and city guide. Broadsheet is published in print six times a year in Melbourne and Sydney, and less in the other main capital cities. The new magazine, which launches in mid-August, will remain owned by Domain with editorial and design content contracted to Broadsheet.
An example of the front cover of the Domain Review and Broadsheet partnership.
Domain is majority owned by Nine Entertainment Co, which owns this masthead.
The title will retain the masthead to form a merged print and digital product, Domain Review in partnership with Broadsheet, with lifestyle editorial content produced by Broadsheet and Domain continuing to produce property editorial and operate commercial sales.
Sources close to Domain, who requested anonymity so they could speak freely, said the company had initially been looking to offload Domain Review, with its separate editorial content having “no place” within Domain’s online content strategy, largely serviced by nine.com.au and Nine’s publishing titles, including this masthead.
Now a legacy print product with declining circulation, the publication continues to function as an important asset for retail clients including Marshall White and Kay & Burton in Melbourne’s heartland suburbs, according to one of the sources.
“We are thrilled to offer readers an experience like no other in its category, combining two premium content brands in one magazine as the ultimate ‘go-to’ for culture, lifestyle and property at a hyper-local level,” said chief marketing officer at Domain Rebecca Darley.
Nick Shelton, founder and owner of Broadsheet said: “We’re excited to be collaborating with Domain on the refreshed Domain Review. We’re looking forward to bringing Broadsheet’s curated approach to home, design and city culture in print every week.”
Domain has drastically reduced its permanent editorial staff for the magazine in recent years, with most content in the weekly magazine now outsourced.