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Private equity firm L Catterton is set to launch an initial public offering of Birkenstock as soon as September that may value the iconic footwear maker at more than $8 billion ($11.9 billion), people with knowledge of the matter said.
The firm, backed by luxury French fashion house LVMH, is working with Goldman Sachs and JPMorgan Chase & Co. on a potential listing of Birkenstock in the US.
Birkenstock sales rose after a pair of the brand’s sandals were worn by Margot Robbie’s Barbie in the Hollywood hit.
A listing could value the German sandal maker at as much as $US10 billion, according to one of the people. The company’s sales have been boosted of late by the blockbuster Barbie movie, which stars Margot Robbie in the title role donning a pair of Birkenstocks in one scene, which retail for $US130 a pair.
Deliberations are ongoing and no final decisions on the size or timing of an IPO have been taken, the people said, asking not to be identified discussing confidential information. Representatives for Birkenstock and L Catterton declined to comment.
The world seems awash in Barbie pink at the moment. For Mattel, the company behind the iconic doll, there is much riding on the movie — primarily reviving sales of Barbie dolls and accessories. Demand for all toys boomed during the pandemic, but the industry cooled as lockdown rules were lifted and inflation and economic malaise set in.
The movie has helped lift Mattel’s shares by more than a third from their recent March low as the company looks to capitalise on Barbie’s success. The toymaker is already exploring a sequel and planning to turn more of its brands, like Hot Wheels and Barney, into major Hollywood franchises.
The movie will generate more demand for Mattel’s dolls as well as movie-related merchandise, with some product lines already selling out. Mattel also delayed some Barbie-related promotions until after the release of the film, which will benefit the brand in the third quarter.
The movie has been a big international hit, grossing more than $US500 million globally in its first week, including the year’s biggest opening weekend. More than half of the box office take so far has been outside of the US.