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Public relations (PR) agencies persuade the public to have good relations with a business, brand, organisation or celebrity. Big business lives and dies in the public arena, where PR can mean the difference between astronomical successes and dismal failures. In this enlightening program, PR experts Leigh Debbage, Senior Account Manager at Premier PR, and Grant Titmus, Principal at Red Agency, offer their unique insight into the inner workings of the PR industry.
This excerpt of The PR Phenomenon comes from the The PR Function program. Purchase your full copy at www.VEA.com.au and subscribe to this channel to easily view more educational videos.